We successfully delivered a sustainability campaign for dermocosmetics brand Eucerin, promoting its “Recikliram i dobivam” initiative and the concept of reboxing. The campaign aimed to make sustainable habits more accessible to consumers and encourage more responsible packaging disposal through simple, everyday actions.

In partnership with Elle Croatia, we organised an exclusive event at Garderoba 2 Store in Zagreb. Crumbs also contributed to the event, adding another layer to the overall guest experience.

At the heart of the event was the panel discussion “Reboxing – Are You Living Sustainably?”, which brought together voices from the beauty, fashion and lifestyle industries to explore sustainability, refill concepts, reuse and more responsible resource management.

The event also spotlighted Eucerin’s “Recikliram i dobivam” initiative, which invites consumers to return empty Eucerin packaging to selected Farmacia pharmacies in exchange for a gift. By connecting sustainability with a tangible consumer benefit, the initiative demonstrated how empty packaging can take on new value and contribute to a more circular economy.

Alongside event planning and communications support, the project included a media partnership, PR content creation and targeted distribution, helping bring Eucerin’s sustainability message to a wider beauty and lifestyle audience.

The project brought together sustainability, education, experience and communication, creating an engaging platform that made responsible packaging practices more tangible, accessible and inspiring for consumers.