For Eucerin, we delivered a campaign for the AtopiControl range, focused on raising awareness of atopic dermatitis and highlighting the importance of appropriate care for dry, irritated skin, with a particular emphasis on parents and families.

Running throughout December 2025 and January 2026, the campaign spanned digital, PR, social media and media advertising. On Meta, we used video and carousel formats to engage audiences, supported by additional communication on Eucerin.hr and amplification through Pedro Soltz.

A key part of the campaign was our partnership with bebe.hr, featuring native and PR articles, a month-long banner campaign and a social media giveaway. This integrated approach helped bring AtopiControl closer to its target audience, providing parents with relevant information on caring for skin prone to atopic dermatitis.