Eucerin has introduced Epigenetics—an exciting new area of research that connects our behavior, environmental factors, and gene functioning—into skincare through the front door. It has been explained that lifestyle and environmental factors accelerate skin aging by altering the epigenetic patterns of the skin. This means that the youth genes are deactivated, leading to visible signs of aging.

Eucerin’s team of experts decided to reactivate these youthful genes and, after more than 15 years of research, developed the patented Age Clock technology and the innovative active ingredient Epicelline.

Collaborating with Eucerin on this project, we developed and activated a pre-launch and launch campaign that included the creation and adaptation of visual and multimedia materials for various digital channels such as YouTube, social media, and the website. We developed an influencer campaign with our most influential influencers and created visuals and content for sales brochures and storefront displays, as well as digital and print ads in collaboration with major local media.

Experience the power of this innovation and reactivate your youthful genes with the new Eucerin Hyaluron-Filler serum.