We successfully executed a campaign and localized video materials for the Croatian market for the dermocosmetic brand Eucerin as part of their Anti-Pigment campaign. Our agency continuously manages Eucerin’s website and social media channels in Croatia, and within this campaign, we were also responsible for adapting central materials, creating PR content, and distributing it through digital channels.

We also coordinated media placements and advertisements in collaboration with relevant outlets, further increasing the campaign’s visibility. As part of the Anti-Pigment campaign, we proposed and facilitated a partnership with Antonija Stupar Jurkin, whom we selected as the authentic face of the campaign for the target audience.