For our client Tic Tac, we created fresh visuals for the web, adapted key materials, and integrated them into campaigns. The first phase of the project focused on increasing brand awareness, with a special emphasis on existing flavors as well as introducing the new Apple Sour flavor. The campaigns were designed to attract attention and boost brand recognition.

The second phase provided an opportunity for even greater interaction – we invited fans to participate and choose the new limited edition Tic Tac flavor.

Communication goal: to increase product consideration by encouraging consumers to choose their perfect flavor.

After collecting all the voting results, the decision was made:

The new limited edition flavor is Dragon Fruit!