As part of Eucerin’s campaign focused on sun protection and the prevention of hyperpigmentation, we delivered GG x Eucerin Sun Session, an exclusive beauty event in collaboration with Gloria Glam.

Ahead of the summer season, we brought together the brand’s friends and partners at V528 Concept Store for an interactive and educational experience exploring proper UV protection, photoaging and hyperpigmentation.

The programme was designed to make expert knowledge accessible and engaging. Guests took part in an interactive sun protection quiz, while their questions were answered by Dr Iva Bešlić, a specialist in dermatology and venereology, and Ivana Maloševac, Beiersdorf Medical Specialist. Through this interactive Q&A, attendees refreshed their knowledge of UVA and UVB radiation, the importance of daily SPF use, and the factors contributing to hyperpigmentation and visible signs of photoaging.

The spotlight was on the Eucerin Sun and Anti-Pigment ranges, with expert insights complemented by a presentation of skincare products and routines tailored to different skin needs.

The event brought together familiar faces, influencers, beauty experts and lifestyle personalities, extending Eucerin’s expert-led messaging beyond the event itself. We further supported the activation with PR content, social media and communications through Gloria Glam, amplifying the campaign’s visibility and extending its reach.

GG x Eucerin Sun Session brought together expertise, education and lifestyle, delivering an engaging reminder that sun protection is not just a summer ritual, but an essential part of everyday skincare.